Honda sells more than 13 million powered two-wheelers annually.
"Motorcycle business is the driving force of Honda's growth and expansion, and it is one of the key strengths of Honda that other automakers do not have," Honda president and CEO Takeo Fukui recently told an audience in Japan.
Fukui said in a mid-year CEO speech that Honda believes commuter demand for motorcycles will continue to grow mainly in Asian and South American nations. And, "considering the global high price of crude oil, there is a good chance that motorcycles will be considered not only in developing countries but on a global basis," he says.
Fukui highlighted four ingredients of the plan, launched in April, which he says should help strengthening Honda's cycle business: