Honda moves SSV production stateside, forecasts more dealers

Publish Date: 
Nov 1, 2012

COLUMBIA, S.C. - Honda is boosting its SSV presence in the United States, moving manufacturing to South Carolina from Mexico and expanding its U.S. dealer network, the company announced.

Honda of South Carolina Mfg. Inc. just marked a milestone: its 2.5 millionth ATV produced there.

Honda will add SSV production to its Florence County plant in mid-2013, a $27 million investment that is expected to generate more than 65 new jobs, the OEM stated. Honda reportedly based its decision to move production from Honda de Mexico S.A. de C.V. (HDM) to HSC on the potential for increased production and future expansion in South Carolina. 

The company said it also plans to expand its SSV dealer network throughout the U.S.

“Reaching the milestone of 2.5 million units is a testament to the commitment of our associates and the entire Honda team to produce products that exceed our customer's expectations,” said HSC plant manager Scott McKenzie. “Adding the new side-by-side production demonstrates the confidence Honda top management has in our associates and their capabilities to produce these new vehicles.”

The ATV production milestone comes 14 years after Honda began ATV production in the Timmonsville plant. HSC has manufactured many different models of ATVs since its start in 1998, including the FourTrax and SporTrax series, which the plant continues to produce today, the OEM noted.

The plant in Mexico, for its part, will boost two-wheel production to meet growing market demand for motorcycles in Mexico.

HSC is renovating an existing 94,000 sq. ft. building to receive the production equipment from the plant in Mexico, and expects to begin production in South Carolina during the second half of 2013.

“The addition of this new product will allow the Timmonsville plant to grow its commitment to the great state of South Carolina by investing in new expansion, tooling and new jobs for this area,” said Brian Newman, president of Honda South Carolina. “Production of the side-by-side also will benefit the region by increasing the volume and range of parts purchasing from domestic suppliers.”

Associates at the Timmonsville plant manufacture all Honda ATVs for the North American market and the vast majority for global sales. HSC is also the exclusive North American production site for all utility models. In addition to manufacturing, Honda has established R&D and engineering, as well as the company’s export handling operations in South Carolina, a parts distribution center and other operations that support product development, manufacturing and sales in North America.

Posted by Holly Wagner. Press image courtesy Honda.