Honda new-unit powersports sales up 29 percent in Q4

Publish Date: 
Jan 31, 2013

HONDA SOLD ABOUT 62,000 new Honda motorcycle units in North America during the fourth quarter of 2012, up 29 percent compared to the same period the year before.

Honda's "motorcycle" unit sales include motorcycles, scooters, ATVs and the Big Red side-by-side.

Honda Motor Co. Ltd. announced the sales figure in its financial report for its 2013 fiscal third quarter, which ended Dec. 31.

For the fiscal quarter, Honda’s worldwide net sales and other operating revenue was $2.4 trillion yen, up about 25 percent compared to the previous fiscal year. Operating income was 132 billion yen, up from the 44 billion recorded for the year-ago period.

Honda sold 3.8 million motorcycle units worldwide during the quarter, up about 6 percent compared to same period the year before.

Honda credited the “positive impact of NC700S, NC700X and SH series introductions” for North America’s new-unit sales increase. It also credited increasing sales of the CBR250R, while noting decreased sales of the FourTrax Foreman and FourTrax Rancher ATVs.

During the first nine months Honda’s 2013 fiscal year, the company sold about 181,000 new units in North America, up 23 percent from the 147,000 units sold during the same period of fiscal year 2012.

During fiscal years 2010, 2011 and 2012, Honda in North America sold 189,000, 185,000 and 200,000 units, respectively.

For fiscal year 2013, Honda is forecasting North American sales of 255,000, which would be a 28 percent increase.

Posted by Arlo Redwine. Photo courtesy Honda.