Honda new-unit powersports sales up 30 percent in Q1

Publish Date: 
Apr 27, 2013

HONDA SOLD ABOUT 69,000 new Honda powersports units in North America during the first quarter of 2013, up 30 percent compared to the same period the year before.

Honda’s powersports unit sales include motorcycles, scooters, ATVs and side-by-sides.

Honda Motor Co. Ltd. announced the sales figure in its financial presentation for its 2013 fiscal fourth quarter, which ended March 31.

For the fiscal quarter, Honda’s worldwide net sales and other operating revenue was $2.7 trillion yen, up about 14 percent compared to the fourth quarter of the previous fiscal year. Operating income was 136 billion yen, up from the 112 billion yen recorded for the year-ago period.

Honda sold 4 million powersports units worldwide during the quarter, down about 5 percent compared to same period the year before.

Honda credited the “positive impact of Gold Wing F6B, CRF250L and CRF110 introductions” for the new-unit sales increase in the U.S. It also credited increasing sales of the FourTrax Foreman and Rancher ATVs, while noting decreased sales of the CBR250R, CBR600RR and CBR1000RR sportbikes.

During Honda’s 2013 fiscal year ended March 31, the company sold about 250,000 new units in North America, up 25 percent from the 200,000 units sold during the 2012 fiscal year. During fiscal years 2010 and 2011, Honda in North America sold 189,000 and 185,000 units, respectively.

For fiscal year 2014, Honda is forecasting North American sales of 315,000, which would be a 26 percent increase.

For the 2013 fiscal year, Honda’s worldwide net sales and other operating revenue was $9.9 trillion yen, up about 24 percent compared to the previous fiscal year. Operating income was 545 billion yen, up from the 231 billion yen recorded during fiscal 2012. Honda sold about 15.5 million powersports units worldwide in fiscal 2013, up about 3 percent.

Posted by Arlo Redwine. Photo courtesy Honda