Honda to Offer Flex-Fuel Cycle in Brazil

Publish Date: 
Mar 11, 2009

MOTO HONDA da Amazonia Ltda. (HDA), the Honda subsidiary in Brazil, plans to begin offering a flex-fuel motorcycle later this month.

The first motorcycle in the world to come from a major supplier with flexible-fuel technology, the CG150 Titan Mix is to sell for 6,340 real ($2,683). HDA is planning to sell 200,000 units annually.

Honda's independently developed Mix Fuel Injection System enables a mixture of bio-ethanol and gasoline fuels. In Brazil, penetration of flexible-fuel technology is well advanced, and approximately 90 percent of new automobiles sold in Brazil are equipped with flexible-fuel technology.

Industry-wide new motorcycle registrations in Brazil reached approximately 1.91 million units in 2008. Manufacturers there include Dafra, Harley-Davidson, Honda, Kasinski, Sundown and Yamaha. Only Honda and Yamaha export two-wheelers from Brazil.

Honda produces about 1.5 million units annually in Brazil, where the OEM’s sales last year totaled 1.326 million units.

HDA’s major products in Brazil include the CG150 Titan, CG125 Fan, Biz125, NXR150 BROS, Pop and Hornet.

- Submitted by Guido Ebert