American Honda Motor Co., Inc. has pledged $250,000 to the American Red Cross Disaster Relief Fund to assist in providing shelter, relief and recovery support to those affected by the Southern California wildfires.
In addition, American Honda is working with the California Governor's Office of Emergency Services to assess and identify its need for emergency assistance materials and resources such as Honda-made vehicles, generators, and other products, and will donate these materials as requested.
American Honda is based in Torrance, Calif., in the heart of the afflicted region.
"The American Red Cross and California Governor's Office of Emergency Services are on the front lines in this tremendous effort to turn back the fires, and Honda salutes their efforts and their dedication," said Tetsuo Iwamura, president of American Honda Motor Co., Inc.
Honda will provide a 100 percent match of any funds donated to the American Red Cross or other applicable organizations by the roughly 7,000 employees of American Honda and its subsidiaries.
American Honda has supported the American Red Cross Disaster Relief Fund through several disasters such as Hurricane Katrina, September 11 and the California wildfires of 2003. Honda's support efforts have included funds as well as materials such as the donation of generators and all-terrain vehicles.