Honda Working on 'Next Generation' Cub

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Still a favorite among consumers in Asia, the Honda Super Cub is celebrating its 50th anniversary this year. The Cub series achieved cumulative worldwide production of 60 million units as of the end of April.

Honda president and CEO Takeo Fukui says the OEM plans to capitalize on growing sales in Asia by boosting R&D to develop "the Super Cub of the next generation.

"Honda will create motorcycle products which reflect the unique characteristics of Honda and exceed the expectations of customers while striving to develop another model which creates a new motorcycle category and market as did the Super Cub," Fukui said.