It’s true that manufacturers can benefit from displaying and selling their wares on the road, whether at trade shows like Dealer Expo or rallies like Sturgis. Many manufacturers, however, simply can’t afford it, as the cost of travel, shipping, and other expenses can add up.
Enter Rob Hassay, who’s quietly solved this cost issue by providing a service for small manufacturers to band together in a traveling co-op. The ProTour Shared Trailer Rig costs “just a fraction” of what it would cost if companies tried going at it solo, ProTour says, and it allows said companies to display and market their products and services at various events across the country in a tour-like program. The ProTour staff does everything from installing your products to handling sales during the events.
Recently, the ProTour Shared Trailer Rig was spotted at Daytona Bike Week, and it will be at Sturgis later this year. ProTour counts Mikuni USA and SuperTrapp as two of its clients.
Each big rig co-op houses no more than five primary clients/companies. Rigs are custom-designed, with large covered display areas and even a covered rooftop observation tower. Services like a climate-controlled lounge as well as snacks and beverages are included.
For larger companies, ProTour also can custom-design individual rigs and marketing programs. Drivers, set-up, etc. all can be included — it really depends on how much work you want to do yourself.
For more information, visit www.888racepro.com, or you can contact Hassay at 888-RACEPRO or firstname.lastname@example.org.
This story originally appeared in the Dealernews April 2012 issue.