Hot Rod Brands buys MSD Performance

Publish Date: 
Dec 16, 2013

EL PASO, Texas - Hot Rod Brands LLC, has acquired aftermarket performance parts maker MSD Performance Group (MSDP), which sells products under the MSD, Racepak, Powerteq, Edge and Superchips brands.

MSDP filed a voluntary Chapter 11 bankruptcy petition Sept. 6. The sale, announced today, will see the company reorganized under new ownership.

"Our restructuring allows us to be positioned for substantial growth through an even greater ability to serve our customers with new, innovative product offerings and a higher level of customer service," said MSDP CEO Ron Turcotte.

Hot Rod Brands is an affiliate of Z Capital Partners, a private equity firm with about $1.2 billion of regulatory assets and committed capital with offices in Lake Forest, Ill., and New York, N.Y. The group exercises its operational expertise, working with the management teams of its portfolio companies. MSDP expects to benefit from a stronger balance sheet and focused ownership. Monroe Capital announced funding of a $50 million unitranche credit facility to support the acquisition.

“We will work with the management team to continue to be a market leader and deliver cutting-edge products to our loyal customer base,” said James J. Zenni, president and CEO of Z Capital. “MSDP represents substantial brands within the performance segment and we look forward to further solidifying and growing that brand recognition."

In recent years, MSDP has expanded its portfolio of products and technology to include the award-winning Atomic brand fuel injection systems, Vigilante brand Harley tuning products, Flashcal brand Jeep hand-held programmer, and this year's introduction of Brainwave, the new vehicle management network that allows aftermarket components to use a common technology platform for complete vehicle communication.

Posted by Holly Wagner