House of Harley-Davidson

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Best Customer Service Initiative

Owner: John Schaller Location: Milwaukee, Wis. Store Size: 48,500 sq. ft. Years in Business: 35 Vehicle Brands Carried: Buell, Harley-Davidson URL: www.houseofharley.com Strengths: When you have 15 techs and 34 lifts, why not keep them busy? This Dealernews January 2006 cover dealer's Fast Lane Service Center is dedicated to services that can be performed in less than an hour — oil changes, new tires, 2,500-mile maintenance, etc. Since it was introduced in 2006 the store has seen a increase of $42,000 in labor sales, more than 720 new work orders and over $33,000 in parts sales.

The dealership used almost every form of advertising available to get the word out for its 2007 Spring Bike Show. A total of 80 bikes were entered into the show (the maximum number allowed) and a whopping 5,500 people attended the event. To reach a younger demographic, House of Harley-Davidson hosted a ride from the dealership to the site of the Van's Warped Tour, a one-day alternative music festival. Some of the tour's featured performers participated in the ride.