House of Harley-Davidson to mark brand's 110th with six-day festival

Publish Date: 
Jul 10, 2013

MILWAUKEE, Wis. -  House of Harley-Davidson says it is expecting up to a half-miliion visitors for its six-day, 110th anniversary celebration scheduled for Aug. 26 through Sept. 2.

The event will be held on the blocked off Layton Avenue between 60th and 64th Streets. Each day will feature demo rides, bike fittings, group rides, music and a festive atmosphere for enthusiasts for all ages. 

Highlights of the schedule:

Wednesday, Aug. 28 — Military Day
  • Public ride led by Wisconsin Gov. Scott Walker and benefit Fisher House Wisconsin. Ride begins at Greenfield High School parking lot and heads to the Civil War Memorial at the Zablocki VA Grounds near the Fisher House. Registration is $25 per person at and includes a T-shirt.
  • Sony Music Nashville artist and American Idol alumnus Casey James will headline a full day of music.
  • Flyover from the Wisconsin Wing of the Commemorative Air Force; full service Color Guard; and  U.S. Marine Corps’ Simulated Marksmanship Trainer (ISMT); Oshkosh Defense Military Vehicles.
Thursday, Aug. 29 – Law Enforcement Day
  • Public ride to benefit Concerns of Police Survivors (C.O.P.S.) led by actor Erik Estrada (Ponch from "CHiPs'). Ride will visit Milwaukee County Sheriff’s Memorial for a bike blessing.
  • A Ponch Look-­ Alike contest will be conducted in the morning, with prizes for the best costumes and a chance to meet the real Ponch.
  • American country music artist Chris Cagle will headline.
  • Marksmanship Competition,K9 unit demonstrations, team trucks and more.
Friday, Aug. 30 – Firefighter Day
  • Public ride benefiting Muscular Dystrophy (MDA) of Milwaukee featuring actor Randolph Mantooth (Johnny Cage from the 1970s TV show "Emergency!"). Registration is $25 at Ride will head to lakefront for a firefighter display.
  • Country music artist Aaron Lewis (lead singer of Staind) will headline.
  • A special Firefighter Bar, custom bike show and an auction.

Saturday, Aug. 31 - 

  • Harlista Bike Show competition.
  • Beatles cover band The Britains will headline.
Sunday, Sept. 1 – Women Rider’s Day
  • Open ride at 2 p.m. with proceeds benefiting the Susan G. Komen for the Cure Foundation of Southeast Wisconsin. The ride will head to Milwaukee’s lakefront and back to the dealership. All participants will receive a commemorative 110th Anniversary pink T-shirt.
  • Pink Balloon Release Party.
Monday, Sept. 2 – House of Harley Ride to Miller Park
  • The culmination of the six-day celebration is a special ride to Miller Park for the 1:10 Brewers Game. Ride is $25 and includes breakfast, ride, parking and ticket.
  • A pancake breakfast begins at 10 a.m.

All concerts are free and open to the public. Rides are capped at 1,000 riders each.

Posted by Holly Wagner