House of Harley unveils social media-made motorcycle

Publish Date: 
Feb 29, 2012

The charity bike, before (top) and after (bottom).

The House of Harley-Davidson in Milwaukee recently unveiled the product of its online promotion, a custom Harley-Davidson Iron 883 — and it’s not too shabby.

“The Bike that Social Media Built” was a six-week promotion that solicited votes from the store’s Twitter followers, Facebook fans and blog readers. Each week, people would vote on another aspect of the bike to customize — components ranging from exhausts and paint to seats. Just about 3,500 of HOH’s customers and fans participated in the voting process.

The bike was unveiled at the Milwaukee Auto Show on Feb. 25. The Harley was donated to the Fisher House Wisconsin, an organization that helps the families of members veterans and members of the military.

Raffle tickets are currently being sold to raise money for the Fisher House, and on Nov. 10, the bike will be awarded to one lucky ticket holder. To read more about the voting process, visit House of Harley-Davidson’s blog by clicking on this link.