How Do You Say 'Success' In Italian?

Ducati North America has announced that 2007 was the best year in the company's history with sales jumping up 22 percent over the previous year, topping more than 10,000 motorcycles.

The sales leap surpassed DNA's previous record of 8,200 bikes in 2006 and points to more than doubled sales figures since 2003. In comparison, the overall North American motorcycle market continued its slow decline in 2007.

Ducati reports that top sellers were the 1098 Superbike, models in the Monster lineup and the SportClassic line. The company's Hypermotard posted sales of more than 800 units in the six months since it hit dealer floors.

Motorcycles weren't the only thing on the upswing at DNA, the company reports that its Ducati Performance Department posted increases of 109 percent in accessory sales and 42 percent in apparel sales.

The company has been celebrated in the consumer press over the last couple years because of a number of its new models, a slashing of ownership costs and a decisive victory in the 2007 Moto GP World Championship.

Editor's Note: Click here to read excerpts from Ducati Product GM Claudio Domenicali's blog.