Husaberg Reborn in North America

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Although Austria's KTM has owned and manufactured Sweden's Husaberg brand of motorcycle since 1997, KTM North America first took over distribution of Husaberg bikes in the United States and Canada Sept. 1, 2007. It's been a busy 12 months since then.

KTM North America, Inc. formed a separate division, Husaberg North America, featuring dedicated sales, parts, accessories and technical departments, then purged Husaberg's previous dealer network, asking dealers who wanted to remain brand loyal to reapply. The current North American network consists of 35 retailers, but there's an ongoing push to expand that number in the next 12 months.

The next hurdle: Introduction of the only two models to be offered by Husaberg in 2009, the FE 450 and FE 570 — of which Husaberg says it plans to bring in about 500 bikes for the coming year.