BIANDRONNO, Italy - KTM has reunited the Husqvarna and Husaberg motorcycle brands, ending Husaberg’s 25-year history. Husqvarna plans to unveil a new generation of motorcycles this fall that combine the brands’ strengths.
Stefan Pierer — CEO of KTM, the parent company of Husaberg since 1995 — purchased Husqvarna earlier this year from BMW.
Two former Husqvarna employees founded Husaberg in 1988 after the Italian motorcycle brand Cagiva acquired the Swedish company’s motorcycle division.
“Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago,” Husqvarna said in a news release. “In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.”
KTM is creating a new group company, Husqvarna Sportmotorcyle GmbH, based in Mattighofen, Austria. Beginning in October the company will be fully operational in the production and sale of Husqvarna’s upcoming new model range to the brand’s network of dealers and distributors.
Parts supply and customer service for all Husqvarna model years “are guaranteed for the years to come,” and will remain at the current business location in the city of Biandronno in the Varese province of Italy.
Husqvarna is developing a new generation of motorcycles with a “brand-new exclusive design and the latest technology.” The new lineup will include models in the Enduro, Motocross, Sportminicycles and Supermoto segments.
Husqvarna plans to unveil the new lineup in October in Sweden. It will also display the motorcycles at November’s EICMA show in Milan, Italy.
“The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn,” the company said.
Posted by Arlo Redwine. Press image of Husky CR 125 courtesy Husqvarna.