In addition to experience in the motorcycle industry, Lawler is also a dirt bike enthusiast and still races in events like the Vet World Championship and Mammoth Motocross.
“We are very proud to welcome Steve Lawler to Husqvarna,” said Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”
“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I'm very excited to be a part of the team.”
Media image courtesy of Husqvarna Motorcycles.