Husqvarna of North America has tapped Scot Harden, a 26-year veteran of the off-road motorcycle industry and AMA Hall of Fame inductee, as national sales and marketing manager.
One of Harden's first orders of business, according to Mark Brady, president of Husqvarna Motorcycles NA, LLC, will be to organize Husqvarna Motorcycles NA's first dealer meeting in 20 years.
The new gig brings Harden's professional and racing career back to where it began. Prior to his 20-year career spearheading corporate marketing strategies, product development and sales for KTM North America, Harden was a regional sales manager for Husqvarna and, later, Cagiva, which purchased Husqvarna in 1987. For the past two years, he has been general manager of KTM Adventure Tours, a company he launched in 2006.
Harden also enjoys iconic status as a motorcycle racer with credits that include African Rally champion and two-time Dakar Rally veteran, three-time Baja 500 and Baja 1000 Overall champion, three-time ISDE medalist, U.S. Trophy Team member and two-time AMA Amateur National Offroad champion. In October, he will be inducted into the American Motorcyclist Association (AMA) Hall of Fame for his off-road racing accomplishments on Husqvarna motorcycles.
"He brings a unique combination of industry insight and off-road racing expertise to the process of re-igniting the Husqvarna brand in the U.S.," Brady said.
Harden will be responsible for developing and implementing marketing activities as well as creating a broader infrastructure to enhance sales of the legendary marque.
"This is a great opportunity to take Husqvarna's rich heritage and build upon it with the impressive resources of BMW to create a fresh new brand identity," commented Harden. "I am fortunate to have been part of the company's heritage as well as its future."
Harden will maintain offices in Woodcliff Lake, N.J., where Husqvarna Motorcycles NA, LLC is headquartered, and Southern California, where much of the off-road racing community is centered.