MURRIETA, Calif. – Husqvarna Motorcycles North America celebrated the opening of its new headquarters east of the Los Angeles metro area by bringing together dealers and key industry members for a ribbon-cutting ceremony Feb. 2.
Company principals also outlined plans for the near future and discussed how being under the proprietorship of KTM North America — which happened ten months ago — will affect the brand. On the worldwide level, Husqvarna Motorcycles GmbH and KTM-Sportmotorcycle AG are both under the umbrella of KTM AG.
While the companies will share a number of platforms and resources, Husqvarna North America President Jon-Erik Burleson said, “We plan to have unique dealerships where possible. Husqvarna's marketing, customer service and racing efforts will be run completely separate from KTM North America.
“We not only have a great opportunity with Husqvarna, but also a responsibility to uphold its core value. Husky stands for premium components, Swedish culture, heritage and, of course, racing, and we remain dedicated to these values with the rebirth of Husqvarna.”
Husqvarna’s new North American headquarters is 15,000 sq. ft. The facility features vintage photography paired with new Husqvarna motorcycles to highlight the OEM’s history, which started in 1903. Currently, Husqvarna North America is building a dealer network and anticipates that 2014 models will arrive in showrooms as early as the first week of March. The 2015 models will be announced in the summer of 2014.
The MSRPs for the 2014 Husqvarna models were also announced during the opening celebrations. They include:
TC 85, $5,399
TC 125, $6,549
TC 250, $7,249
FC 250, $8,049
FC 450, $9,049
TE 250, $8,349
TE 300, $8,549
FE 250, $8,649
FE 350, $9,549
FE 501, $9,899
Posted by Beth Dolgner. Media images courtesy Husqvarna.