Icon, Brammo, Bostrom unveil signature Empulse R, matching helmet

Publish Date: 
Aug 27, 2013
By Beth Dolgner

MADISON, Wis. - Icon unveiled the first of 32 Brammo Empulse R: Icon EBoz Edition electric motorcycles during the Parts Unlimited National Vendor Presentation last weekend in Madison, Wis. 

The limited-edition electric motorcycle is a signature piece for racer Eric Bostrom and has a livery inspired by the new Icon Airmada EBoz helmet.

Bostrom joined Icon on the podium to introduce the new bike to dealers and vendors gathered for the NVP.

Bostrom races the Empulse R in the 2013 TTXGP for electric motorcycles, and producing just 32 reflects Bostrom’s competition number. The Icon EBoz Edition will be available through all Brammo dealers for $19,999, and orders are being accepted now for delivery dates in September.

Like the stock Empulse R, the Icon EBoz Edition has a range of 121 miles and a top speed of 105mph. Each motorcycle comes with a matching Airmada EBoz helmet. The bike has a blue and orange livery by Icon, orange highlights — including the battery module brackets, wheels and rear shock — and a numbered plaque with a laser-cut Bostrom signature.

The Airmada EBoz signature helmet ($270) is also available separately, in both blue and black color options.