Icon (Booth 1541) is debuting its Airframe helmet at Dealer Expo. "This helmet is launching with the biggest helmet advertising campaign in the history of the motorcycle industry: 20 pages of print ads in one month," says Icon brand manager Phil Davy. Airframe helmets are so well ventilated, Davy says, that they are the "closest thing to air condition for your head you can buy." Graphics will include solids and the Seventh Seal (pictured).
Also stop by Icon's booth to hang out with Superbikes host Jason Britton (signing autographs Saturday and Sunday), and to see the company's new line of officially licensed Suzuki products, including leather and textile jackets, gloves, and ladies riding apparel with a matching Airframe helmet.