CHICAGO, Ill. - The Indian Chief Vintage is charging into the third annual Men's Journal Gear Lab Pop-Up shop in Chicago. The shop will showcase the Vintage, one of three bikes from the new line of 2014 Indian Chiefs, alongside select items from the 2014 apparel line.
"The Men's Journal Gear Lab Pop-Up Shop is a great opportunity for us to not only showcase our new line of Indian motorcycles, but to also reinforce the longstanding heritage and sense of Americana the Indian Motorcycle brand represents," said Julie Elepano, marketing manager for Indian Motorcycle.
The trendy 3,000 sq. ft. store features a variety of products across adventure, electronics, fitness, style and travel categories. Items may be ordered digitally at the store. A virtual edition of the store is also available at www.MensJournal.com/collection.
The Indian Chief Vintage was named 2013 "Gear of the Year," celebrating the best of the best "gear" as selected after testing and evaluation by the Men's Journal Gear Lab team.
Enthusiasts in the Chicagoland area who want to schedule a demo ride or buy one of the 2014 Indian Motorcycles can do so at Maxim Powersports, 5901 East 81st Ave., Merrillville, Ind. or at the new American Heritage Motorcycles: Chicago West at 474 Redington Drive, South Elgin, Ill., opening in December.
The 2013 Men's Journal Gear Lab Pop-Up Shop at 55 E. Grand Ave. in Chicago is open to the public through Dec. 22. Doors are open 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 9 p.m. Saturday and11 a.m. to 7 p.m. Sunday.
Posted by Holly Wagner