Indian dealership to open at former Rossmeyer Harley site

Publish Date: 
Jul 29, 2014

DAYTONA BEACH, Fla. – Indian Motorcycle is going to Daytona Beach, and the dealership will be at the birthplace of the Bruce Rossmeyer Harley-Davidson empire.

Arizona-based RideNow PowerSports plans to open Indian Motorcycle Daytona Beach Oct. 1 in the 20-year-old brick building.

“Daytona is the most iconic city for motorcycling,” Lyle Kramper, managing partner RideNow, told the Daytona Beach News-Journal. “I’m just really excited about being in Daytona Beach.”

Kramper said he thought about taking over the 2.7-acre property, which includes two buildings with nearly 32,000 sq. ft. combined, since the day the Harley-Davidson store and museum closed at the end of last year. He signed a multiyear lease last week, but wouldn’t go into details.

The business will offer motorcycle and gear sales in the main building and offer service and repairs from the two-story body shop at the rear of the property. Kramper also hopes to reopen a café on the property.

Bruce Rossmeyer, who died in a motorcycle crash in 2009, was a car dealer who started the Daytona Harley dealership and had the Beach Street buildings designed for his business. Rossmeyer and his business never owned the buildings, but rather leased them from Burgoyne Properties. That dealership closed in April 2011 and was revamped into a motorcycle history museum and store selling T-shirts and other Harley-Davidson memorabilia. The Rossmeyer dealership moved to the 150-acre Destination Daytona complex just outside Ormond Beach; a year ago the family announced that by the end of 2013 it would move the museum there as well and open a new store on Main Street.

Kramper said he plans to be open seven days a week.

An Indian Motorcycle dealership operated out of a site farther north on Beach Street, but that business closed a few days before this year’s Bike Week. Kramper, who also runs Indian Motorcycle businesses in Ocala and Gainesville, said his new venture has nothing to do with that closed business.

From the Dealernews wires