STURGIS, S.D. - Indian Motorcycle Sturgis will have a grand opening this weekend, with a ribbon-cutting Friday and a blowout party Saturday.
The 5,700-sq.-ft. dealership is owned and operated by Vern Eide Motorcars and gives Indian Motorcycle its first dedicated retail presence in Sturgis since the 1950s.
The shop, which had a soft opening last month, will hold a ribbon-cutting ceremony at 5:30 p.m. June 27, with a chamber mixer to follow from 6 p.m. to 8 p.m.
Saturday's entertainment will kick off at 11:30 a.m. The event will run until 4 p.m. and will feature volunteers from the Miss Northern Hills Pageant and the Christian Motorcycle Association operating a Strider Adventure Zone for up-and-coming riders. Rounding out the day's festivities will be a concert from The Cold Hard Cash Show.
"This weekend's grand opening will be a great event to help welcome back the iconic Indian brand to Sturgis," partner Bruce Eide told the Rapid City Journal. "As we move closer and closer to the 74th Annual Sturgis motorcycle rally in August, one can't help but recall the deep-rooted connection between Indian Motorcycle and the Sturgis rally."