Indian reveals 2014 Chief pricing ahead of Sturgis launch

Publish Date: 
May 13, 2013

MEDINA, Minn. - The first new Indian model to come out of Polaris’ Iowa factory will be the 2014 Indian Chief with a starting MSRP of $18,999.

Indian will unveil the Chief at the Sturgis Rally in August. The company expects inventory to be available at Indian dealerships throughout North America later in the year. Additional Indian dealerships will be opening across the country this summer to accommodate bike demand and service needs, the company said.

To view a short video clip in support of today’s announcement, or to see a silhouette image of the new Indian Chief, visit the Indian Motorcycle website.

“We are honored to make today’s important announcements at this time, as it was roughly 112 years ago that the very first Indian Motorcycle prototype was demonstrated to the press on the streets in Springfield, Mass.,” said Steve Menneto, vice president of Polaris Motorcycles. “We’re especially proud to reveal that our inaugural model will be the iconic Indian Chief. Riders around the world will be thrilled to know their choice in American motorcycles will now come in the form of an all-new Indian Chief.

“When Polaris Industries acquired this brand two years ago, our goal from the outset was to leverage our engineering, manufacturing and operational prowess as a market leader in powersports to design and build a truly exceptional motorcycle that represents the perfect balance of legendary heritage and brilliant, state-of-the-art engineering and technology,” Menneto continued. “All of us at Indian Motorcycle are very proud to offer the 2014 Indian Chief at a starting price of $18,999. We set out to make the power and heritage of this beautiful new bike available at a price point that is competitive and more accessible to people who are looking for authenticity and choice in American motorcycles.”

Indian revealed the Chief’s engine, the new Thunder Stroke 111, during Daytona Bike Week in March.

Indian will reveal the Chief at the 73rd annual Sturgis Motorcycle Rally in Sturgis, S.D., which runs August 3 to 11. Specific details on the launch timing will be announced this summer. The Sturgis Motorcycle Rally, the world’s largest motorcycle rally, was started in 1936 by an Indian Motorcycle club, the famed Jackpine Gypsies. Indian said it is proud to reclaim that heritage and share the reveal of the 2014 Indian Chief with the rider community at the rally.

First introduced in 1922, the Indian Chief is historically the brand’s most popular model and is widely recognized as one of the most iconic motorcycles ever produced.

Posted by Arlo Redwine