MINNEAPOLIS, Minn. - An old brand is at the forefront of in-store marketing: Indian Motorcycle has chosen Wireless Ronin Technologies Inc. to launch a digital marketing technology across its expanding dealership network.
The new digital marketing initiative features Indian Motorcycle-branded content, centrally deployed using RoninCast 4.2 software, and appearing on a number of screens in the showroom.
The dealership system includes a 46-inch display as part of a central media "hearth" along with a mobile tablet that sits tableside; customers can choose content from the tablet to play on the big screen. When it's not being controlled by the tablet, the media hearth screen plays a standard video loop along with social media and weather content zone information.
A bikeside tablet is also being deployed, providing interactive, vehicle-specific information to the customer.
"After a competitive review process, Wireless Ronin emerged successful due to their leading technology, flexible solution approach, and end-to-end support,” said Rod Krois, marketing director for Indian Motorcycle. “From our first meeting with Wireless Ronin, we were impressed with their capabilities. Their responsiveness coupled with the ability to deliver quality, reliable digital solutions are allowing us to enhance our customer experience while ensuring consistent messaging and content across our dealership network."
Wireless Ronin received an initial purchase order to provide the necessary hardware, software, content engineering and development and training, as well as ongoing content hosting and support at its 24/7 customer support center.
Wireless Ronin is best known in the automotive market, and said Indian is its first motorcycle industry customer.
Posted by Holly Wagner