INDY 2012 attendance up 6 percent

Publish Date: 
Feb 29, 2012

Retail attendance at the recent Dealer Expo and American V-Twin Dealer Show increased by 6 percent over last year, show organizers reported.

Not only did more franchised and independent dealers show up this year, but specialty retailer and service businesses, along with volume buyers, made the pilgrimage to the Big Show.

"The growth in attendees was greatest from franchised dealerships, specialty retailers, online retailers and big box stores, including Costco and," announced Advanstar, which runs the two Indianapolis-based shows (and is parent of Dealernews). "The diverse expansion in attendees points to increased consumer interest in the powersports aftermarket and motorcycling in general."

The inaugural American V-Twin Dealer Show, launched as a co-located event with Dealer Expo, attracted 2,018 attendees on its own, including Harley-Davidson dealers, franchised dealers with cruiser lines, independent V-Twin shops and custom builders. AVTDS had a distinct registration process; however, AVTDS and Dealer Expo attendees were free to maneuver between the two shows.

“Nearly every segment showed attendance growth across the board at Dealer Expo and the American V-Twin Dealer Show this year,” said Advanstar executive vice president Danny Phillips. “Mass merchandisers, franchised dealers and online retailers were all up more than 5 percent, with specialty service retailers up 166 percent and outdoor retailers up more than 500 percent.

"Our exhibitors were the real winners – a large number of them reported increased onsite orders this year as they took advantage of the expanded range of high-spending buyers we delivered at the show,” Phillips said.

Posted by Mary Slepicka