INDY EXPANDS: Motorcycle Show to be held at Lucas Oil Stadium during Dealer Expo

Publish Date: 
Jul 10, 2012

SANTA MONICA, Calif. - Advanstar Communications, parent of Dealernews, announced that two of the industry’s leading powersports events, the Progressive International Motorcycle Shows and the Dealernews International Powersports Dealer Expo, will combine in 2013 to create the ultimate two-wheeled destination weekend in Indianapolis, a city that is conveniently located within a day’s drive for more than half of the U.S. population.

A new stop for the Progressive International Motorcycle Shows, the largest and longest-running consumer powersports show series in the world, will take place on Feb. 15-17 at the Lucas Oil Stadium, while Dealer Expo, the world’s largest powersports trade show, is held at the Indianapolis Convention Center. Together, the two events will take over downtown Indianapolis over President’s Day weekend.

"The Indianapolis Motorcycle Show will be open to the public and will fill Lucas Oil Stadium with new models from bike manufacturers, offer the best aftermarket shopping deals around and present all of the inspiration and action that the International Motorcycle Shows tour brings to every city in the country where they run," said show management. "The 2013 Dealer Expo will cover 230,000 square feet of space with more than 700 exhibitors showcasing all the powersports industry has to offer and the hottest new parts, products and gear for the upcoming riding season.

"In the spirit of celebrating the business and passion that the industry was founded on, Dealer Expo attendees will be granted special access to the Indianapolis Motorcycle Show after normal Dealer Expo trade show hours, and motorcycle show consumers will have select access to Dealer Expo for the first time," organizers stated. It was not yet announced when consumer hours for Dealer Expo would be held.

“We’re thrilled to bring the Progressive International Motorcycle Shows to Indianapolis, and run it alongside Dealer Expo – it’s a perfect fit for a market we’ve served for the last 44 years and a great way to bring the industry, dealers and riders together,” said Advanstar Executive Vice President Danny Phillips. “Our goal in developing one, single powersports weekend was to make sure we listened carefully to our customers, so that we created the right format, in the right city, at the right price and built the combined trade and consumer industry event they wanted.”

From New York to California, the 13-city nationwide tour of the Progressive International Motorcycle Shows offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a thrilling stunt show; custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. 

Posted by Mary Slepicka