City Cycle Sales, a Harley-based multiline dealer from Junction City, Kansas, was named the 2012 Top 100 Dealer of the Year during awards ceremonies held Friday at the Indiana Convention Center.
J & L Harley-Davidson of Sioux Falls, S.D., was named first runner-up; followed by Rexburg Motorsports in Idaho as second runner-up. Milwaukee Harley-Davidson was named third-runner-up.
Honorable mentions went to Steve Seltzer Honda of Altoona, Pa., and Cycle Center of Denton in Texas. Cycle Center of Denton also won the 2012 Consumers’ Choice Award sponsored by the Progressive International Motorcycle Shows. More than 30,000 votes were cast on the motorcycle shows’ website during November and December for the Texas dealership.
More than 250 dealers and industry VIPs attended the Awards Luncheon, hosted by Robert Pandya and Larry Huffman.
The 10 highest scoring dealerships in the 2012 competition were Adamec Harley-Davidson, Jacksonville, Fla.; Babbitts Sports Center, Muskegon, Mich.; City Cycle Sales; Cycle Center of Denton; Grand Rapids Harley-Davidson in Michigan; J&L Harley-Davidson; Milwaukee Harley-Davidson; Ray Price Inc., Raleigh, N.C.; Rexburg Motorsports and Steve Seltzer Honda.
Special Merit Awards were given in the following categories:
• Promotional Campaign – A local dealer, Dreyer Honda South from Whiteland, Ind., won for its custom loyalty card program.
• Print Media Campaign – Chaparral Motorsports of San Bernardino, Calif., was recognized for its “magalog” hybrid magazine-catalog publication which has directly increased call center traffic.
• Online Media Campaign – Green Mountain Harley-Davidson, Essex Junction, Vt., won for its Facebook campaign to promote the “Our Customers Rock! Party.”
• Radio/TV Media Campaign – Man O’ War Harley-Davidson, Lexington, Ky., won for a radio ad that enabled the dealer to “break all sales records”
• Integrated Media Campaign – Competition Accessories, Springfield, Ohio, was recognized for its “Kawasaki Leftovers” media blitz.
• Best Use of Space (awarded to dealers with less than 10,000 sq. ft. of space) – Ducati Omaha was lauded for its tight but sleek showroom.
• E-Commerce – The continued support given by World of Powersports to its over-100 affiliates earned this Decatur, Ill., dealer top honors for e-commerce.
• Website – Ray Price Inc., Raleigh, N.C., was commended for its unique web portal to its Harley and Triumph sites and social media pages.
• Employee Incentives – Rexburg Motorsports won the award informally known as the “Best Dealer to Work For” with its unprecedented commitment to employee training and furthering the sport.
• Service Department Excellence – Charlie’s Harley-Davidson, Huntington, W.Va., took home the coveted Service prize.
• Best Display – J&W Cycles of Washington, Mo., the only dealer to place in the Top 100 for 21 consecutive years, won additional commendations for its innovative corner ATV display.
• Store Theme – Frieze Harley-Davidson of O’Fallon, Ill., was honored for building and maintaining one of the most eco-friendly dealerships in the country.
• Best Event – South Carolina’s Performance PowerSports of Seneca took top honors in the Event category for its Moped Mondays events, designed to build its new scooter business.
• Best Exterior – Mad River Harley-Davidson, Sandusky, Ohio, had no equal when it came to this impressive building. See it at the Top 100 Gallery Lounge this weekend.
• Best Customer Service Initiative – Adamec Harley-Davidson was recognized by judges for its end-to-end commitment to customer service.
One of the more emotional points of the awards ceremony happened during the Special Merit Award category for Community Involvement. A.D. Farrow Harley-Davidson in Sunbury, Ohio, tied with PowerSports of Joplin for this coveted award. The Ohio dealership, celebrating its 100th anniversary in 2012, is known regionally for its commitment to local community improvement and fundraising – a year-long program almost staggering in its magnitude, judges said. PowerSports of Joplin was recognized for its rescue, recovery and fundraising efforts following the May 2011 tornado that nearly leveled the entire town.
The award for Best Independent, or non-franchised dealership, again went to Road Track & Trail of Big Bend, Wis., known for keeping a full inventory of pre-owned vehicles.
All of these dealers, and the rest of the 2012 Top 100, are on display this weekend at the Top 100 Gallery Lounge at Dealer Expo, near the Business Services Marketplace.
– Mary Slepicka