Bridge Social Marketing (Booth 4768) is unveiling its social media marketing and management for motorsports retailers. “Today’s consumers are doing more online research before making their buying decisions. Oftentimes, when they get to the dealership, they pull out a smart phone or tablet to check and compare prices and read reviews,” says Andrew Bossenmeyer, president of Bridge. “By capitalizing on the conversation and communicating to enthusiasts who share a common passion for motorsports, dealers will be able to grow their businesses.”
Dealer Expo attendees can take advantage of Bridge’s exclusive show special: three months free with any 12-month Bridge Social plan.
Bridge consults with each dealership to develop a personalized plan. The company handles the day-to-day postings and says it will help “develop personal relationships between your dealership and customers while building your brand awareness and loyalty.” Monthly reviews are conducted to make sure goals are being reached.
Bridge offers the following services that can be combined or used individually: Bridge Social (social networking), Bridge Contact (e-mail marketing), Bridge Mobile (mobile applications), Bridge Web (website development and e-commerce) and Bridge Social Marketing, which is a collaboration among Bridge and two other companies: Vantage Strategic Marketing and V-Next.