Now what about training your staff?
It’s frustrating when you’re showing or telling people about something new, only to have them not listen to you. It’s even more frustrating when these people come back to you with this great “new” idea, which turns out to be the one you’ve been talking about all along.
Well, your staff isn’t any different. Sometimes they need a new perspective, too. Not just for changes coming your way, but also because everyone’s performance gets a little sluggish when you don’t blow the pipes out every once in a while.
You’ve given your sales team all the best techniques to close a sale and get product out the door. Are they using them all? Are they “sold” on them? Give them a refresher course and more during the sessions at Dealer Expo and you’ll discover that they’ve recommitted with enthusiasm to sell, sell, sell.
Maybe your staff members have great technique, but they lack product knowledge. Again, immerse them in products at Dealer Expo (there’s no one place with more) and send them to product education seminars. You’ll go back to work with motivated, informed salespeople.
How about your mechanics and service techs? Many exhibitors bring their technical staffs, all whom want to talk to the guys (and gals) actually working with their products. This is an opportunity to pass information both ways. That’s right — your mechanics can get better understanding about functionality, and the manufacturer can get a better idea of the product’s weaknesses to fix in the next revision. That’s a win for everybody.
What about you? Maybe you’ve already learned all about positioning your business in a competitive area with courses and through experience. You sure?
It’s often the basics that slow us down — learn (or relearn) solid operating and management techniques attending seminars, listening to panels and talking to others who are juggling the same issues you are.