Indy Update: Gear, helmet brands debut products, ordering incentives

Publish Date: 
Jan 29, 2013
By Dennis Johnson

THE BIG WORLD of motorcycling, ATVing and all other powersporting activities thrives on the apparel, gear and new helmet models released each year and season.

While we’re a long way from being a fashion-driven business, sporting trends do tend to keep things flowing.

Over at the big Apparel-Gear-Helmet Marketplace, Dealer Expo exhibitors will be laying out a plethora of products, an abundance of apparel and loads of lids — from adventure bike kits to sportbike leathers and everything else in between. Here are some of the highlights.

Now in its fifth year of business, Giant Loop debuts a number of dealer-oriented features, including a revamped dealer support program that includes display stands, authorized dealer window stickers, new POS brochures, in-store posters and a newly designed website. The company also will start offering a limited lifetime warranty on its entire 2013 collection that covers defects in materials and construction.

Giant Loop dealers can qualify for a free retail display stand for orders of $1,000 or more at the show.

Company founder Harold Olaf Cecil says Giant Loop is introducing three new products: The Siskiyou panniers; the Fort Rock top case; the Zigzag handlebar bag (see photo); and the Hot Springs Heat Shield III. It’s also upgraded its Great Basin, Coyote and MoJavi saddlebags.

Fulmer is charging into its 44th year in business with a nod to the modern era of cycling and a look back to the past.

The company is announcing that it’s the officially licensed helmet of the hit FX television show, “Sons of Anarchy.” Fulmer will introduce two half helmets — the 90 series — with show-related graphics. More helmets are to follow throughout the year.

Stop by the company’s booth for some moto-stalgia with the reintroduction of the iconic Stars and Stripes Easy Rider helmet. (Continued)