COLOGNE, Germany - INTERMOT — the International Motorcycle, Scooter and Bicycle Fair — closed out its five-day, 2012 run reporting a record attendance of more than 203,000 two-wheel fans from all over Europe, and then some.
Organizers of the show said that visitors came from 117 different countries, an increase of four percent compared to the last event. They further broke down attendance by reporting that 43 percent of the trade visitors attending came from abroad and that the there were more international visitors than ever before — both record-breaking figures.
“Germany, the most important market in western and northern Europe, is growing in a way that’s generating momentum for the sector and thus for business as well,” said Katharina C. Hamma, COO of Koelnmesse GmbH, the company that runs the show. “The fact that more younger people came to INTERMOT Cologne this year than ever before will definitely keep this momentum going.”
Additional facts and figures include:
- 1,022 companies from 37 countries (almost two-thirds of them from abroad)
- More than 1,437 brand represented
- 243 exhibitors, and 139 additional companies were from Germany
- 613 exhibitors, and 27 additional companies were from abroad
- More than 13,000 motorcycle fans attended related events throughout Cologne
- About 1.2 million sq. ft. of show/exhibit space.
Show highlights included the e-motion product area that housed electric-powered two-wheelers, the new Business Arcade and several areas dedicated to touring, sport riding and customized motorcycles. A special show, Motor Britannia, featured British bike culture and a replica version of the iconic ACE Cafe. Other venues showcased stunt shows, racing and test rides.
More than 12,000 spectators viewed riders from the International Freestyle Motocross Federation at an official world championship series event.
Posted by Dennis Johnson. Press images courtesy Koelnmesse.