INTERMOT — the international motorcycle and scooter fair in Cologne, Germany — plans to begin displaying bicycles in 2010 when it joins forces with bicycle trade fair IFMA, which has been held separately so far. In addition to the familiar segments of motorcycles, scooters, quads, accessories, parts and clothing, INTERMOT 2010 also will include bicycles and bicycle parts, accessories and components.
It's a move that seems to have worked in Italy for the Milan International Motorcycle and Bicycle Exhibition (EICMA) — INTERMOT's direct competition in Europe.
Supporting the decision to make INTERMOT the future platform for a combined event is Germany's Two-Wheeler Industry Association (ZIV). "The combination of these two trade fair events will offer the visitors more synergies and services and will consequently have a positive effect on the turnout of German and international visitors,? surmises Rolf Lemberg, managing director, ZIV.
"The new INTERMOT Cologne will generate enthusiasm among two-wheeler fans and will be sure to attract even more visitors to the fair," says Oliver P. Kuhrt, EVP of Koelnmesse.
An estimated 1,100 exhibiting companies from about 40 countries are expected to attend INTERMOT 2008, to be held Oct. 8 to 12. INTERMOT 2008 is staged by Koelnmesse GmbH, and the event's conceptual sponsor is the German Motorcycle Industry Association (IVM).
To read more about INTERMOT and EICMA, click the International Shows tab at left.