Island Powersports in Massapequa, N.Y., has a new way to communicate with customers all over New York: They started an online newsletter that will reward customers with discounts that are not available anywhere else.
Registered readers will also get access to news and information that motorcycle riders expect from their local dealer, and now it will arrive immediately in their email inbox.
"As we continued to grow the motorcycle business here on Long Island, we felt a need for an information source that could reach all local riders," says manager Mike Gagliano. "Sometimes we get specific make or model information that needs to be relayed quickly in order for it to have value. With our email newsletter, we can be sure that our customers are the first to know.
"We also wanted a mechanism to reward our customers that have a part of our family for so many years," he says. "The customers that are registered on our website will get exclusive discounts and specials that won't be advertised in any newspaper or television ad. My hope is that all of Long Island will get to see the quality selection, knowledgeable staff, and great prices we have to offer for both novice riders and expert riders as well."
The dealership is also hoping to reel in ATV buyers with a special offer of a free trailer with every 400cc or larger ATV purchased in 2011.
"We want to bring ATV riders of all skill levels to our showroom in Massapequa so they can see the Island Powersports difference,” Gagliano says. “Whether a first time rider or a seasoned veteran, we offer ATV's that will meet all of your requirements in terms of price and quality."
Island Powersports carries new and used bikes, ATV's, and PWC by Kawasaki, Yamaha, Suzuki, Can-Am, and Sea-Doo.
Posted by Holly Wagner