Italian trade group expands to Asia

Publish Date: 
Apr 1, 2007
By Joe Delmont

One of the best motorcycle shows on the planet is the International Bicycle & Motorcycle Industry Trade Show put on each November in Milan by EICMA and ANCMA. Next year, the two Italian trade organizations will attempt to duplicate their success with a new show — in Singapore.

EICMA executives think that Asia is getting to be more and more of a strategic area for the two-wheel industry.

"Therefore," says an organization spokesperson, "this is a very interesting geographical area for us, both as shows organizers and especially as producers of bicycle, motorcycle and components."

There is a growing demand for mid- to high-end two-wheel vehicles in Asia. "Besides, in Asia there isn't any bicycle and motorcycle exhibition that can be compared to the ones in Europe," says the official.

Bike Asia will be a trade and consumer event that is expected to draw attendees from Singapore, Malaysia and neighboring countries. "Singapore looks like the ideal location because it's in the middle between China and India, and because the facilities [the Fair Building and the transportation] are very high level," according to EICMA.

Want to go to Milan? Last year the Italians hosted two separate shows for bicycles and motorcycles. The EICMA motorcycle show alone drew an estimated 530,000 trade and consumer visitors during the six-day event. This year the motorcycle show will be held Nov. 6 through 11.

For some organizations, that would be reason to focus on the success at hand. But the Italians see motorcycling as a global business, and they're anxious to develop a presence on the other side of the world.

The Los Angeles-based Italian Trade Commission and its partners have launched a new promotion for the EICMA motorcycle show to bring more U.S. dealers to the event.

The government wants to educate North American leaders about the Italian powersports industry as well as help them get a broader picture of the global forces affecting the powersports business.

So this year 50 dealers can become part of a special VIP Trade Delegation from the United States for the five-day Milan event. These dealers can obtain lodging, breakfast and dinner, and tours to places such as Aprilia and Moto Guzzi factories for only $1,350 double occupancy. Special rates on airfare also are available, as well as tailored tours for those with special interests in Italian PG&A.

A $250 deposit is required now, with the balance due July 1.

For details, contact Vince Marazita at (818) 887-9299 or at vmarazita@mindspring.com. — Joe Delmont