MORELAND, Ga. – What started as a hobby and a sideline in 1973 is celebrating its 40th anniversary as a service and parts shop that has held its own over time and competition.
Part of the reason for Jere’s Cyclecraft’s success is personal customization, including adjustments for disabled riders, including throttle and shift controls, according to a story posted in the local media. The shop also specialized in showier custom jobs at one time.
“The custom chopper revival of only a few years ago seems to be waning,” owner Jere Hall told the Newnan Times-Herald. When custom business slowed, the shop focused on repairs and upgrades. “Now, the full dresser touring bikes are the big thing, and that’s been done before as well,” he said.
Hall believes the shop will thrive even though Harley-Davidson of Newnan has opened nearby. H-D of Newnan owner Gene Evans and general manager Kevin Loyd were both Cyclecraft customers and maintain a good relationship, Hall said.
“Their main focus is both sales and clothing. We don’t sell vehicles new or used. However, we can maintain and repair anything from Panheads to the 2013 models,“ he said. “I told Gene, ‘just sell every Harley-Davidson you can and I’ll get my share.’ “
Posted by Holly Wagner