West Coast Choppers owner Jesse James has agreed to an exclusive collaboration, marketing, and endorsement agreement with S&S Cycle.
James has been an S&S customer throughout his involvement with the V-twin motorcycle industry.
"I have been riding S&S stroker motorbikes since I was 17 years old. West Coast Choppers have consistently been the fastest bikes around and I have S&S to thank for that," James said. "I am honored to work with a company that produces such quality products that are made in the USA."
While not all details of the agreement were released, it includes continued exclusive use of S&S engines in all American V-twin motorcycle builds by James and his renowned custom motorcycle shop. James also plans to build special construction motorcycles for S&S in support of its 50th Anniversary Celebration June 26 to 29 in La Crosse, Wis., featuring X-Wedge and Flathead Power branded S&S engines.
"The past 50 years for S&S have been an extreme success for us in the traditional v-twin market," said S&S President Brett Smith. "This collaborative agreement with Jesse is geared toward focusing on strategic growth opportunities for S as we move into the next 50 years."
James and S&S will also collaborate on a new apparel line expected to be released later in 2008, designed to offer the independent dealers a quality apparel alternative for their V-twin customers. This new apparel release will be done in conjunction with the S&S consumer reintroduction of the Flathead Power line of products at Sturgis, SD, in August. For more information, contact Brett Smith at (608) 627-0247.