Job of the Week, Oct. 28: General sales managers, multiple locations

Publish Date: 
Oct 29, 2013

In an editorial partnership with powersports recruiting firm Lonski and Associates, Dealernews presents the Job Opening of the Week for Oct. 28 - Nov. 1, 2013.

INDIALANTIC, Fla. - General sales managers are needed at a number of dealerships in the Midwest, Mid-Atlantic, Northeast and Southwest and on the West Coast, according to recruiters at Lonski and Associates. Compensation for these positions reportedly ranges from $90,000 to more than $120,000 a year.

"Several clients are looking for experienced, creative and highly organized general sales managers," said Henry Lonski. "If you have seven to 10 years' recent experience as a general sales and/or general dealership manager, with documented success of managing successful sales and operations departments, this job may be for you."

Although the roles vary by location, the general sales manager is responsible for:

  • Creating annual sales forecasts by estimating total vehicle sales, gross profit and expenses, and then creating and implementing a plan to reach those forecasts;
  • Managing dealership operations;
  • Hiring, training, motivating and monitoring employee performance;
  • Creating an environment to achieve the highest CSI scores possible;
  • Meeting weekly with dealership top management to review forecasts and profits, and make recommendations on short- and long-range advertising plans, promotions, staffing and compensation;
  • Reviewing inventory daily to ensure the proper mix of stock for maximum turnover efficiency;
  • Planning, organizing and executing events and branding opportunities; and
  • Overseeing all online leads.

Applicants must have at least five years of motorsports industry experience and demonstrate comfort in managing multiple departments and employees. They must have creative problem-solving skills, including the ability to think strategically and act tactically, according to Lonski. They also must be highly organized multitaskers, have strong communications skills and an ability to work well under pressure. Applicants also must possess expert Word, Excel and PowerPoint skills and have a strong background in business, mathematics and marketing. Finally, applicants must be mechanically competent with specific motorcycle knowledge.
For more information, contact Lonski at 321-952-2059 or email him at

Posted by Mary Slepicka