Joe Rocket To Debut New Branded Apparel Lines

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Joe Rocket will produce lines of licensed apparel for Yamaha Motor Corp. U.S.A., Yamaha Motor Company Ltd. and Kawasaki Motors Corp., U.S.A. under new licensing agreements.

Yamaha sport-oriented motorcycle apparel to be distributed exclusively by Sullivan?s Inc. under a new licensing agreement with

?The launch of this line is a fine example of the successful relationship that Joe Rocket and Yamaha have cultivated through our joint ventures in the USA, Canada and Europe,? says Randy Robison, president of Joe Rockets owner Robison?s Inc.

To compliment the Joe Rocket line of Yamaha Licensed apparel, Robinson?s Inc. will build a full line of Yamaha Genuine apparel to be distributed exclusively at Yamaha Dealers.

"The Partnership between Yamaha and Joe Rocket will bring the very best of both brands to enthusiasts," says Mo Murray, division manager, Yamaha Parts and Accessories Division.

Under a separate deal, Joe Rocket will produce a full line of sport and cruiser street apparel for Kawasaki, building on their history of co-branding. Personal endorsement programs are currently in place with Rocket Racers: Roger Lee Hayden, reigning AMA Supersport Champion Jamie Hacking, Steve Rapp, legendary drag racer Rickey Gadson and factory-supported stunter Kane Friesen.

Both lines debut at the Mazda Laguna Seca Raceway July 21, during the AMA/USMotoGP event.