K&K Cycles cites pricing strategy to succeed in first year

Publish Date: 
Aug 12, 2013

DIXON, Ill. – Repairs, consignment sales and parts have been a good combination for K&K Cycles, celebrating its first year in business, and keeping prices reasonable has been a big part of the strategy.

“My prices are really for guys like me who can’t afford to ride a Harley with the cost of repairs being what they are,” owner Keihin Ketchum told Saukvalley.com. “I make it as reasonable as I can and keep a very low markup on parts.”

Ketchum, 25, opened the store after serving in the military in Iraq and Afghanistan, then going to school at Motorcycle Mechanics Institute in Orlando, Fla. Soon after the store opened, Josh Yardley walked in looking for brakes. Yardley, 31, also a veteran, was on leave at the time. He had been a diesel mechanic for 12 years in the Army. Now he works at K&K.

The store’s business is about 40 percent parts, and the rest comes from repairs and consignments, which Ketchum tries to keep fresh.  “I try to change the inventory at a great rate ... we want people to keep coming back to see different things,” he said. One of those things is a custom build that’s the centerpiece of the showroom.

Ketchum's father, Karl, owned Dixon Scooter Service.

Posted by Holly Wagner