Robbie DeMeulenaere of K&W Cycle in Utica, Mich., and Dustin Sweeten of Powerhouse Motorsports in Pleasant Grove, Utah are the winners of a recent sales contest held by KYMCO USA.
From May 1 through July 31, KYMCO USA challenged its dealers to a sales shoot-out that would determine the brand's top sellers for the summer season. DeMeulenaere came out as the winner in the two-wheel market segment for selling the most scooters during the three-month period. Sweeten took the four-wheel title by moving the most KYMCO ATV and UXV side-by-side models out his dealership's door.
The two winners will take delivery of the grand prize in their segment. DeMeulenaere gets a new KYMCO Xciting 500Ri scooter and Sweeten receives a UXV 500 side-by-side.
"I was totally caught off guard," says DeMeulenaere. "I didn't think I had a chance."
Sweeten says the contest motivated him to make sales: "I called customers, gave test rides like crazy. I was trying to win it. I'm not going to deny that. I sold a lot of Mongoose 90s and the UXV 500 side-by-side, a very popular model."
In addition to the grand prizes, monthly winners were named for the east and west sales regions. The monthly prizes were KYMCO Super 8 150 scooters and MXU 375 ATVs. As the top producer in the west for both June and July, Sweeten takes home two MXU 375s in addition to his grand prize; DeMeulenaere gets a Super 8 150 to park next to his Xciting 500Ri.
Under the contest rules, in order to participate, salespeople were required to take an online course at KYMCO University, the company's web-based training system. They could then register each sale they made at the same web site.
"We wanted to motivate our sales force to close deals, but we also wanted to encourage them to use the sales training tools that we have made available online," says Steve Lazoff, director of sales for KYMCO USA. "KYMCO University is an easy way for new sales people to get familiar with our products and for experienced people to refresh their knowledge."
—Submitted by Guido Ebert