K and G Cycles in Lawrence, Kan., claims to operate the first motorcycle dealership website to offer live customer service and support via Skype. The addition was just one part of a recent redesign of www.kandgcycles.com.
Skype is a software application that allows users to make voice calls over the Internet. User-to-user calls are free. During normal business hours, K and G customers who are Skype users can request an online video and audio conference with a customer service rep. In this way, even international customers can speak with the store for free.
Another new feature on the website is a forum on which users can post commentary about products, ask questions about installations or projects, or interact and build relationships with other users. The forum soon will have a section devoted to customer classified ads for items wanted and items for sale. An administrator will monitor the classifieds to ensure that only motorcycle-related items are posted.
K and G says that the website redesign allows customers to find products with less scrolling and fewer clicks. The top-of-the-page “Speed Bar” now puts every function and location at the customer’s fingertips at all times. Customers can locate products by category, part number, manufacturer, OEM number, wholesale vendor or product description keywords. Every product, K and G says, is displayed with an image, description, retail price, sales price, catalog page reference, vendor, OEM part number (if applicable), unit of measure, and quantity selection — all in one panel.
Customers soon will be able to shop for parts by specific motorcycle (make, model and year).
Customers need to click only once to add a product to the shopping cart, or to open a more detailed description of the product. The shopping cart value and number of items are always visible no matter where the customer navigates. Plus, the shopping cart continually displays the amount left to buy to qualify for free shipping.
Customers can control the number of products displayed per page and the sorting method.
Other improvements include a FAQ section; PDF versions of every catalog from all the store’s suppliers, which are viewable online or downloadable; and a separate section for technical manuals, bulletins and product videos.
K and G launched its e-commerce site in February 2009. It claims to offer more than 100,000 V-twin parts in more than 900 categories from more than 200 manufacturers and five major distributors.
Posted by Arlo Redwine