Kawasaki and GE Money to launch new financing program Oct. 1


Kawasaki USA and GE Money will partner in a new consumer financing program starting Oct. 1.

The new GE Money-Kawasaki installment program provides Kawasaki dealers with a promotional credit plan that lets customers plan and pay for purchases over time and within their budgets.

GE Money also supports its retail partners with Business Center, an online suite of business tools the company says can “transform a consumer credit program into a powerful marketing engine.”

The program will be good on Kawasaki's motorcycles, ATVs, utility vehicles and PWC.

"Our goal is to be more than a bank to our retail partners by providing a wide range of value-added services that supports and helps build their business and drive customer loyalty," GE Money VP sales finance Stephen Motta. "Promotional credit, when used properly, offers some very important benefits to consumers and can help businesses attract and retain more customers and close more sales."

Kawasaki selected GE Money to provide consumer credit through its 1,400 independent dealerships across the United States.

"GE Money is an outstanding financing partner for us because of the service the company provides," says Gerry McMahon, corporate credit manager for Kawasaki Motors Corp., U.S.A. "The online credit application process is simple and very fast, which is a big plus for our customers. Additionally, GE Money provides Web-based support for our retailers through their Business Center website. Their program helps us on multiple levels."

Posted by Holly Wagner