'Kawasaki Design-A-Bike' newest feature of Progressive International Motorcycle Shows


The 2011-2012 tour of the Progressive International Motorcycle Shows will feature an interactive display enabling attendees to virtually design their own Kawasaki motorcycle.

Kawasaki and the Progressive International Motorcycle Shows have licensed an exclusive technology from Lumacoustics for "Kawasaki Design-A-Bike," a state-of-the-art interactive digital wall display that allows users to virtually design their own custom exterior paint and graphics package on a Vulcan 1700 Vaquero, KX450F, or Ninja 1000.

The feature is "a cool, state-of-the-art technology that allows customers to better interact with our products," said Chris Brull, director of marketing communications at Kawasaki. "This feature will travel with the 2011/2012 shows, offering a fun and exciting new hands-on experience directly to 500,000 current and potential customers.

The Kawasaki Design-A-Bike program was developed to be a fun and exciting experience for visitors at each show. With the use of a wireless digital spray-can, users will choose from dozens of color palettes and more than 10 graphics packages. The motorcycle becomes the creative canvas and from here users will get to express themselves by selecting and customizing a digitally displayed Kawasaki motorcycle with the exact paint scheme and appearance that represents individual rider preferences. At the conclusion, the user can post it directly to their own Facebook page, send it to their email, and/or receive a print out copy of their artwork.

Watch a video of the new Kawasaki Design-A-Bike program in action by clicking here.

“We are always looking for new and original ways to offer motorcycle enthusiasts something different at our shows that they can’t find at any other motorcycle event. The 2011/2012 tour is going to be one of the most exciting shows we have ever produced. By offering remarkable exclusive and interactive features like the Kawasaki Design-A-Bike program, we are sure to create more energy and excitement than in years past,” said Kerry Graeber, brand director for Advanstar's Powersports Group, which produces the motorcycle shows (and is the parent company of Dealernews).

The Progressive International Motorcycles Shows will also have an online interactive component with the Kawasaki Design-A-Bike program that is tied in with the Shows’ Facebook page. For users that would like to preview the Design-A-Bike program at home, a Facebook application/widget has been created to allow users to test their creative skills before trying it live at the show.

The Kawasaki-sponsored Design-A-Bike program will be launched at the first event Nov. 18-20 in San Mateo, Calif., and will travel to all shows through February 2012. Check www.motorcycleshows.com for a complete schedule.