With Kawasaki’s “Good Times Sales Event” promotion now at the halfway point, the company says more than 3.2 million game pieces will be distributed to consumers by the end of July.
When the event is over July 31, each of the 820 participating Kawasaki dealers will give away a new Kawasaki motorcycle or ATV.
“This multi-tiered program represents one of the largest promotional outreach campaigns the company has undertaken, and the event is by far the largest vehicle giveaway in Kawasaki’s history,” says Chris Brull, Kawasaki’s director of marketing.
National television spots have been running on ESPN/ESPN2, SPEED, Fuel TV, National Geographic TV, and History Channel, in addition to direct promotions through the company’s website, direct mail and the network of independent Kawasaki dealers.
It combines instant win opportunities for consumers, including four Grand Prize giveaways of 2011 Kawasaki Vulcan 1700 Vaquero cruisers (or a different Kawasaki vehicle of the player’s choice). Other prizes include $250 off any Kawasaki vehicle over 249cc, 15 percent off any Kawasaki accessory item, or 10 percent off dealer service. Additionally, more than 115,000 certificates for free Green Day music downloads and Monster Energy Drink buy-one-get-one-free coupons will be given away.
Each of the 820 participating Kawasaki dealers will hold a post-event drawing for a new 2011 Ninja 250R sportbike or a Bayou 250 ATV.
To participate, holders of a “Ticket to Win” distributed through direct mail, dealer contact, or requested at www.kawasaki.com/win, must take their tickets to a participating local dealer to have it read by an in-store decoder which will light up to reveal their prize. Once they have processed their Ticket to Win in-store, players may also register for that dealer’s individual 2011 Ninja 250R sportbike or Bayou 250 ATV giveaway. The company will announce all winners in August.
Posted by Holly Wagner