Kawasaki hires auto exec to head sales and marketing

Publish Date: 
May 2, 2013

IRVINE, Calif. - Kawasaki Motors Corp. USA has hired Richard Beattie, from the automotive industry, as its new position of chief marketing and sales officer, reporting directly to KMC President Tak Teranishi.

Beattie will be responsible for marketing, sales, and product strategy for all of Kawasaki’s recreation and utility products in the United States and in Central and South America. Team leaders Bill Jenkins, Chris Brull and Shuji Yamazaki will report to him in his new role, Kawasaki announced.

Kawasaki also promoted Jenkins from vice president to executive VP of sales, and Kris Carter, general manager of corporate operations, to executive VP of customer services.

Beattie was responsible for marketing and sales at Jaguar Land Rover North America from 2002 to 2007, before taking over the position of executive VP of marketing and sales for Jaguar North America in 2009. He also was chief commercial officer at Fisker Automotive, one of the first production plug-in hybrid electric vehicle companies. Prior to this, Beattie was VP of marketing, sales and service at Lincoln Mercury, having risen through the ranks at Ford both in Europe and the United States, including a posting as president and CEO of Mazda’s North American operations.

“Richard comes to our industry with credentials and experience that will build upon the strong progress KMC has made this year in growing our brand awareness and improving the quality of our market share,” said Teranishi.

Beattie reportedly owns and rides a touring motorcycle, is an avid private pilot and is a member of the board of directors of the Experimental Aircraft Association. He formerly served as a member of the Dean’s Advisory Council at the University of California-Irvine Business School.

Posted by Arlo Redwine