IRVINE, Calif. - In what may be one of the largest partnerships between Hollywood and the powersports industry, Kawasaki has announced a major product tie-in with the upcoming Disney/Jerry Bruckheimer Films production of "The Lone Ranger," starring Johnny Depp, due in theaters on July 3.
The OEM's "Live the Legend" marketing campaign for its Teryx4 SxS, KX motocross and Ninja sportbikes will tie in scenes from the new Gore Verbinski-directed film. The "Live the Legend" video appears on KawasakiTV's YouTube channel.
Watch the video HERE.
Materials featuring the film’s stars, Johnny Depp and Armie Hammer, are being delivered to more than 1,000 Kawasaki dealerships around the country, according to the OEM. Dealers will "be a core component" of Kawasaki’s new "Live the Legend Adventure" sweepstakes which will invite consumers to text entries for a chance to win products inspired by the movie. The sweepstakes also includes the film's promotional partner, the Utah Office of Tourism.
“This is an opportunity for Kawasaki to generate a great deal of excitement around product categories that are a perfect fit for the film’s characterizations,” said Chris Brull, Kawasaki’s marketing director. Brull was the man behind the OEM's Ninja rollout last September in New York's Times Square.
“The Lone Ranger”-inspired Kawasaki vehicles will be featured as prizes in other film tie-in promotions:
- Five limited-edition Teryx4 750 4x4 LE Side x Sides will be given away by Subway Restaurants' Partner Up & Win promotion; and
- A Teryx 4 and four Shoei off-road helmets will be the grand prize for an ABC-TV "Good Morning America" sweepstakes.
Kawasaki is also providing a custom-designed Lone Ranger Ninja ZX-6R sportbike that will be on display at the movie’s world premiere in Southern California.
The motorcycle will be signed by the film’s stars and other celebrities in attendance at the premiere, and then auctioned at a later date with all proceeds going to support the American Indian College Fund.
Posted by Mary Slepicka