Another new marketing product is the Kawasaki iMPACT Board, an indoor billboard with interchangeable plastic posters. Boards come in two sizes: large (4’x8’) and small (2.5’x5’). Dealers mount the frame to a wall with the hangers and hardware provided. The poster attaches to the frame via fabric fasteners. Channels and grooves ensure an exact fit. Initial orders include one frame and one poster. Afterward, both can be bought individually. Kawasaki says a variety of artwork options are available, with more to come on a quarterly basis. One large frame-and-poster combo costs $450 plus shipping; a small combo is $375 plus shipping. Volume discounting is available. The iMPACT Board is sold on the Kawasaki Showroom Shop, and it’s eligible for the Event Support Materials Fund reimbursement.
Coming soon are new Kawasaki Dealer Outdoor Boards for 2009 vehicles. Like last year, dealers can customize one-third of the board with their own message and logo. They also choose from a variety of headlines. Check the Kawasaki Ad Planner at www.kawasakiadplanner.com in November.