SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion that will help retailers, regardless of brand, with their marketing and social media efforts.
The Kawasaki "Revive, Refresh, Recharge, Reach-Out" pavilion will be at the center of the show floor during the 49th Annual Dealernews International Powersports Dealer Expo, to be held Dec. 5-7 at McCormick Place West in Chicago. Dealer Expo is preceded by the one-day National Retail Conference on Dec. 4.
At Dealer Expo, Kawasaki will provide an interactive learning hub featuring a variety of offerings for all retailers, not just Kawasaki dealers. The OEM's marketing team will demonstrate new technologies and share best practices in digital marketing, including how to utilize social media tools to boost sales and consumer engagement. The OEM also plans to showcase its newly launched consumer website.
“In today’s powersports industry it is imperative that retailers adapt their marketing strategies to include the new social media and digital marketing techniques that the next generation of riders respond to,” said Chris Brull, Kawasaki marketing communications director. “We are looking forward to to bringing our expertise in the field to the Dealer Expo retailers.”
The pavilion's theme will provide amenities that allow Dealer Expo attendees to:
- 'Revive' their feet while checking emails, returning phone calls or planning their next booth visit;
- 'Refresh' at the Kawasaki H2O Bar, which will offer free Kawasaki water bottles that may be refilled at no charge any time throughout Dealer Expo 2014;
- "Recharge" their smartphones and other devices at available charging stations; and
- Learn new ways to "reach out" via social media, by working side-by-side with Kawasaki's marketing experts.
“Kawasaki’s vision aligns with Dealer Expo’s commitment to provide powersports retailers with advanced training to enhance their business practices,” said Tracy Harris, senior vice president of Advanstar’s Powersports Group, organizer of Dealer Expo (and parent of Dealernews). “This pavilion will provide hands-on practice for retailers who need to learn or enhance their own social media skills.”
Business education at Dealer Expo begins on Thursday, Dec. 4, at the National Retail Conference presented by Dealernews. The learning continues once the expo floor opens on Friday, with Kawasaki’s exhibit, more than 100 new product demonstrations from exhibitors, daily Lunch & Learn roundtable discussions, and the DX Model Store and Store Room.
All programs are free to powersports retailers with their Dealer Expo registration; to register, visit www.dealerexpo.com.
Posted by Mary Slepicka