Kawasaki will take over Times Square for 2013 Ninja debut

Publish Date: 
Aug 27, 2012

IRVINE, Calif. - Kawasaki Motors Corp. U.S.A. will stage a global debut of its 2013 line of Ninja motorcycles Sept. 13 in New York's Times Square.  The company will stream a live feed of the reveal of their latest motorcycles during the "Ninja Times Square Takeover" from 10:00 a.m. to 8:00 p.m.

Kawasaki is planning a two-block display of motorcycles and a celebration that stretches along Broadway from West 45th to West 47th Street.  Highlighting the celebration will be music, giveaways and special celebrity guests.

According to Kawasaki's marketing director, Chris Brull, the new models will be joined by a selection of significant, older models. They will include the original 1984 Ninja as well as the 1973 Z1, hailed as the world's first "superbike" and the motorcycle that set the stage for an entirely new segment over the next few decades. He said part of the day's closing presentation will include the give-away of two new Ninja motorcycles.

Among the scheduled activities — many of which will be shown on a huge screen above the street — are various staged presentations, unique stunt riding exhibitions by former SPEED TV host, Jason Britton, motorcycle drag race instruction from multi-time national champion, Rickey Gadson, and a collection of free activities for individuals and families.

Kawasaki will also park the Monster Energy Kawasaki Racing transporter on Broadway and Ryan Villopoto will be there to sign posters for onlookers. 

Brull said this unique model introduction "brings the brand's core authenticity to a broader audience that will be able to interact with our people, our products and the sport that appeals to more men and women each year."

The marketing director said the concept of the "Ninja Times Square Takeover" grew from internal discussions seeking different ways to bring the company's "Let the good times roll" philosophy to a broader audience.  

"Times Square is recognized as the 'crossroads of the world,' and we're thrilled to be able to share our brand of motorcycle enthusiasm with such a large, diverse group of New York residents and visitors," said Brull.
 

Press release posted by Mary Slepicka